News & Press Releases
Behaviourial Targeting - UK
October 21,2009 News Description:
Britain's Office of Fair Trading (OFT) has joined regulators in the U.S., EU and Canada in taking a closer look at the practice of behavioral targeting, reports Financial Times. The OFT will examine Internet retailers and online search companies' use of BT, which targets ads to consumers based on their online activities. "Behavioural advertising is rising fast, but a lot of companies don't disclose what forms of tracking are taking place," said Pinsent Masons attorney Struan Robertson. "To most people it is not clear when it is happening. There is scope to improve disclosure on this." The OFT will also examine companies' customized pricing practices. (Registration may be required to access this story.)
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